TikTok is one of the popular video hosting service that allow users earn from its app. This social media app has become a household phenomenon especially among younger generations. The app is intriguing and entertaining containing lots of video contents especially musical piece.
Many Nigerian youth use TikTok to post entertaining videos and also chat with others. Private companies and businesses also advertise their goods and services on TikTok. It is a tending app that keeps up to date with the latest viral videos, songs, as well as comedy.
Lots of Nigerians make money from TikTok and there are so many ways they do that. In this article we will be highlighting how to make money on Tiktok in Nigeria. Before we discuss that let us first of all talk a little about TikTok.
TikTok is a video sharing app that allows users to upload and share 15 seconds videos on any topic. It was initially launched in September 2016 in China by the Chinese company ByteDance. TikTok was initially restricted to China but the app designers saw a need for expand and in September 2017 it was launched in the international market.
This app has has reached 2 billion downloads worldwide and is used by over I billion people. TikTok is so greatly used that is was ranked the most popular website in 2021. The company was able to make $4 billion in advertising revenue in 2021.
TikTok is popular in trending music videos and emergence of challenges which they call TikTok challenges. The app has a large variety of filter video creators can use when creating their videos. They can also input music and sound of their choice from the large collection of music on the app.
TikTok users can also make use of the duet feature which allows users to film a video aside from another video. It also gives users the ability to send their friends videos, emojis, and messages with direct messaging.
It is a platform that can be used by advertisers to promote their products and content creators can be paid for sharing content on the app. TikTok has allowed many music artists to gain a wider audience, often including foreign fans. The have given them the opportunity to trend their songs and reach a large array of audience.
How To Make Money On TikTok In Nigeria
There are so many ways Nigerians can make money on TikTok. They are listed below.
1. Become a TikTok Influencer
One of the most popular ways to make money on TikTok in Nigeria is by becoming an influencer. TikTok influencers are individuals who have a large following on the platform and use their influence to promote brands, products, or services. Brands are willing to pay influencers to promote their products because they know that influencers have a large and engaged audience.
In order to become a TikTok influencer in Nigeria, you need to create engaging and creative content that resonates with your audience. You can start by choosing a niche that you are passionate about and create content around it. For example, if you love cooking, you can create cooking videos and share them on TikTok. As you create more content and gain more followers, you will become more attractive to brands looking to work with influencers.
For your TikTok account to be monetized, you can partner with brands and promote their products or services. Brands will pay you to create sponsored contents that promotes their products or services. You can also join influencer marketing agencies that connect brands with influencers.
2. Sell Merchandise on TikTok
Selling merchandise is another way you can make money on TikTok in Nigeria. If you have a large following on the platform, you can sell merchandise related to your niche. For example, if you are a food influencer, you can sell cooking utensils, branded clothes and cook books.
For a food influencer to be able to sell cooking utensils and cook books, they need to have a large following and a loyal fan base. They can create a website or online store where they will sell their merchandise, and promote it on their TikTok account. They can also partner with other brands to create co-branded merchandise and increase their reach.
They can promote sales of this merchandise by making interesting videos wearing these branded clothes, showing these utensils and include details on how to buy these merchandise in these videos.
3. Use TikTok live streaming
TikTok live streaming is another way to make money on the platform. Live streaming allows you to interact with your followers in real-time, and you can receive gifts from your followers during the live stream. These gifts can be converted to real money.
In order to make money on TikTok live streaming, you need to have a large following and engage with your followers during the live stream. You can create engaging content, answer questions from your followers, and showcase your talents during the live stream. The more engaged your followers are during the live stream, the more gifts you are likely to receive.
You can create link inviting followers and other viewers to join your livestream. It could be a question and answer segment and this will give your followers the opportunity to interact with you.
4. Join TikTok Creator Fund
If you have a large number of followers on TikTok you can join the TikTok creator fund. TikTok Creator Fund is a program that rewards creators for creating engaging content on the platform. The Creator Fund is available in select countries, including Nigeria.
In order to join the Creator Fund, you need to have at least 100,000 followers and meet other eligibility criteria. If you are accepted into the Creator Fund, you will receive payment based on the engagement and views on your content.
It is a good way to make money on TikTok as the more views you have on your content the more money you make. Revenue from the Creator Fund can vary from user to user, and is calculated based on factors like the size of your audience, the quality of your user engagement, and the frequency of your TikTok posts.
5. Participate in TikTok challenges
TikTok challenges are popular on the platform, and they offer an opportunity to go viral and gain more followers. Participating in challenges can help you gain more visibility on the platform and attract more followers. As you gain more followers, you can monetize your account through sponsorships and live streaming.
For a TikTok user to participate in challenges, you need to create engaging and creative content that showcases your talents. You can use popular music and hashtags to increase your visibility on the platform. You can also collaborate with other TikTok users to create challenges and increase your reach.
You can also create content based on challenges that are trending. Once your content has gained a lot of viewership, it will trend and attract more followers. When this happens you will be able to join the TikTok creative fund where you can monetize your content.
6. Through Video Editing
You can make money on TikTok in Nigeria by editing videos. There are lots of TikTok video creators in Nigeria and many of them don’t know how to edit their videos. They usually enlist the service of a video editor to edit the videos they upload.
If you are good at video editing, you can take advantage of this talent and get paid by offering this service to TikTokers for a fee. You can turn it into a job and edit videos for people while getting paid. The more videos you edit the more money you make.
You can advertise this service on your social media platform including TikTok. Include that you are a video editor in your TikTok bio and promote some of your edited works on your page. Once you have been able to reach a large audience you would be able to get jobs and in turn get paid.
7. Through Affiliate Marketing
Nigerians can make money on TikTok through affiliate marketing. This means they can promote a product or service on TikTok by sharing the link to the product in their content. Once the product or service is purchased they get paid a commission.
TitTokers do not require up to 10,000 followers to start affiliate marketing. They can get started with as little as 1000 and more followers. The beautiful thing about this affiliate marketing, is that you can promote as many product and service as you desire. There is no limit to how much you can promote. As long as you meet the requirements for affiliate marketing program.
8. Through Sponsored Posts
Nigerians can make money on TikTok through the creation of sponsored post. If you have a large following on TikTok and you constantly post video on the app, you can be contacted by brands to make sponsored posts for them.
These sponsored post are content created advertising a particular product or service. They focus on providing information about the company and their product. There is no specific fee that is charged for these posts. It all depends on several factors like your number of followers, engagement you get for your posts and your negotiation skill.
These companies that request for sponsored post can be local or international companies. You can also be paid in local currencies or in dollars for these sponsored posts.
9. Through Song Promotion
TikTok has become the place where artist promote their songs these days. Many songs have become popular just by going viral on TikTok. Artist these days pay TikTokers with large followers to help make their song popular.
Nigerian TikTokers make money from this. What they do is imbed the songs in their videos and once the video goes viral the song in turn becomes popular. Artist also pay Nigerian influencers to use their song for TikTok challenges. These challenges end up going viral making the songs more popular.
This is a good way of making money as you end up entertaining your audience and cashing out at the same time.
10. Build and Sell TikTok Accounts
This is one method of making money that has become popular in Nigeria. There are some people that are into the business of building a TikTok account and selling it. What they do is create a TikTok account and grow the followers. Once the followers are much they put these account for sales and sell to the highest bidder.
Many people who do not intend to start building a TikTok account from scratch or need it for promotional purpose usually buy these account. They pay large amount of money for this account. This venture is quite lucrative and should be considered if you have the skill and patience to build a TikTok following.
11. Promote Your Product Or Service
If you have a product or service that you sell, TikTok is a good place to promote it. Lots of Nigerians on TikTok sell one product or the other. Some of them usually have an offline shop where the sell these products.
What they do is advertise these product or service on their TikTok page and give a link to their offline store. For those who only sell online they promote these products on their page and drop a link to their website. or online store.
12. Become A TikTok Account Manager
If you are still looking for how to make money on TikTok in Nigeria. You can consider becoming a TikTok account manager. There are lots of TikTok influencers and brands on TikTok that need the service of an account manager.
This is a good opportunity for you if you have the skills of managing TikTok account. The job role comes with lots of responsibility but it is very rewarding at the end of the day. This job is very flexible as you can work from the comfort of your home and mange multiple accounts if you have the ability.
Requirement To Make Money On TikTok In Nigeria
In order for you to earn money on TikTok there are certain requirements you must meet. They are listed below.
- You must be 18years and above
- Your account must adhere to TikTok Community Guidelines and terms of service.
- You must have a minimum of 10,000 followers
- Your videos must have 100,000 video views in the past 30 days
Tip On How To Make Money On TikTok In Nigeria
While it is possible to make money on TikTok in Nigeria there are some things you should take note of before venturing into this field. Below are some of the things you should consider.
Find A Good Niche
It might look glamorous to post videos on TikTok and get views and followers, but it is not that easy. If you are to be successful as a TikToker you would need to find a good niche that your content will be based off.
A niche that is entertaining and can be sustained that means you will not run out of content. These days comedy skits are plenty on TikTok and they tend to drive lots of traffic, you can try that if you are funny and good at acting.
Dance videos are also popular on TikTok as well as videos showing how to make different kinds of foods. You can choose any of the above and create entertaining content around it and see your followers grow.
Find A Mentor
For you to easily grow your followers on TikTok, it is important you get a mentor. Find someone who is successful in the field you are aspiring to go into. Ask them how they were able to achieve a large following and tell them to guide you along the part.
This will go a long way in making you successful as a TikToker. You should look at connecting with TikTok influencers as they are experienced in making videos that go viral.
While it is important to take tips from your mentors, it is also necessary to be original with your content. Have your own creative style and get known for it. Originality always pays off at the end of the day.
While making money on TikTok is important, you need to be passionate about creating content as it will show at the end of the day. There would be times when you wont be making money, especially in the beginning. It is your passion that will see you through those initial stage.
Now that you know how to make money on TikTok in Nigeria, the best time to start creating content is now. The earlier you start gathering your followers through content creation, the earlier you start seeing results.